You probably already have a LinkedIn profile. But if you are like most people, it mostly sits idle and doesn’t get much of your attention. That’s unfortunate, because when used to the fullest, a great LinkedIn profile can be a huge asset to your career in both the short and long term. Here are a few simple strategies to help you optimize your profile and stand out.
Use a Catchy Headline
Your profile headline is the first thing that people see, so use words and phrases that grab people’s attention and make them want to learn more about you. It’s also a good idea to use relevant keywords like your job title, your particular field, and anything else that is unique to your professional life. That way your profile will show up when people search for those terms.
Complete Your Profile
There is no reason to leave any part of your profile blank. More information obviously does a better job of describing your professional life, and it also improves your search ranking. When you are fleshing out each section, make sure to add keywords that people are likely to search for.
Focus on Added Benefits
Your profile includes a “Summary” section where you can give a brief overview of your skills, experiences, and credentials. Use this opportunity to describe professional qualities that directly benefit your employer – finishing projects before the deadline and under budget etc. Stay away from vague descriptors like “hardworking” or “highly motivated.”
Seek Out Recommendations
Enhancing your profile with recommendations from former employers and especially supervisors helps to confirm that the positive qualities you’ve listed elsewhere in your profile are not just lies or exaggerations. You don’t need tons of recommendations, three-to-five is plenty, as they explain why you are an asset to every company you work for.
Be Honest about Your Job Status
If you are currently looking for a job, don’t hesitate to mention that you are currently unemployed and interested in new opportunities. Recruiters have been known to use search terms like “unemployed engineer” so that they can weed out candidates that they would have to lure away from another job.
The final tip is to simply stay active. LinkedIn is a vast and vibrant network with a large community of professionals. Make connections within the same discipline, or that work for companies that interest you. Take part in discussions and write articles on professional subjects with a broad appeal. Lastly, always be willing to return any professional courtesy that is extended to you. If you’d like to access more resources to aid you on your career journey, contact JH Technical Services, one of the top staffing agencies in Pittsburgh PA.